MARKET RESEARCH IN MIAMI, THE U.S. AND LATIN AMERICA. FOCUS GROUP FACILITY IN MIAMI.

Since 1995, Focus99 Market Research has been providing accurate data to help its clients understand their current and potential customers in the U.S. and Latin America. See our Client List.

QUALITATIVE MARKET RESEARCH

Wide experience recruiting and conducting focus groups, IDIs and ethnographies. Multicultural moderators generate strategic and actionable reports. In-house recruiting assure articulate participants and high attendance rates.

QUANTITATIVE MARKET RESEARCH

A dynamic team of in-house interviewers in the main U.S. markets guarantees quick turnaround and reliable data. Depending on specs and target, Focus99 conducts Telephone, Personal and Online interviews.

PRODUCT TESTING + INNOVATION

Focus99 has evaluated numerous products at different stages of development. Used for name, packaging and pricing testing, and for organoleptic trials (taste-test). Helpful for new positionings, line extensions and new products.

FOCUS GROUP FACILITY IN MIAMI

The best focus group facility in Miami in terms of convenience, comfort and equipment. Near several hotels and restaurants, and 15 minutes from Miami International Airport. Outstanding client service. See more about our facility.

What is a Focus Group?

A focus group is a qualitative market research technique where 6-12 participants are brought together to discuss a specific topic, product or concept in a structured yet open-ended conversation led by a trained moderator. The goal is to explore participants' attitudes, opinions, and experiences in detail.The group dynamics foster interaction, where participants build on each other's ideas or offer new perspectives.

Why should you consider conducting Focus Groups?

Focus groups are valuable for exploring complex issues, understanding diverse perspectives, and generating rich qualitative data that can inform decision-making and strategy development. Their main advantages are:
-In-depth Insights.
-Group Dynamics.
-Immediate Feedback.
-Flexibility.
-Cost-Effective.
-Non-verbal Cues.

Why is it a good idea to conduct Focus Groups in Miami?

Conducting focus groups in Miami offers distinct benefits due to the city's unique demographics and cultural environment:
-Diverse Population.
-Multilingual Insights.
-Cross-Cultural Product Testing.
-Trendy and Urban Market.
-Range of Socioeconomic Groups.

Why Focus Groups at Focus99?

Focus99 is one of the few market research companies in Miami, and has nationwide coverage.
-We have conducted research studies for some of the largest companies in the world.
-We strive to developing long term collaborative partnerships with our clients.
-We are a dynamic, flexible company that adapts to our clients' needs.
-For each study, the same team is involved in all the project’s phases.
-Moderators with over 20 years of experience.
-We are centrally located in Downtown Miami.
-We commit to strong safety protocols to assure confidentiality and quality.